2007 Summit Sponsors
*All premium sponsorship opportunities have been taken; however, a limited number of pages in the official "Client Summit Compendium" are still available. For further information, or to reserve a sponsorship, please call (847) 673-6284.
RFL Communications applauds our distinguished research agency partners for their sponsorship of this event. Their support reflects an unbending commitment to advancing the interests of the research industry by acknowledging the need for the highest quality deliverable to the client community.
Bases - www.bases.com
Our objective at BASES is to help clients grow through successful innovation on their brands. We use our industry-leading forecasting models, rich databases, and proprietary analytical techniques to consult on a range of business issues, including innovation strategy, concept & marketing plan optimization, and initiative commercialization. BASES is widely known for expertise in the CPG sector, but our tools have been adapted to sectors such as pharmaceuticals, alcohol, quick-serve restaurants, and more. With every client engagement, BASES goal is to help our clients make better new product decisions by offering insights that will drive competitive advantage.
GfK Custom Research North America - www.gfkamerica.com
Headquartered in New York, GfK Custom Research North America is part of the GfK Group. With home offices in Nuremberg, Germany, the GfK Group is the No. 4 market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The GfK Group has 115 companies and a current total of 8,200 employees who offer market research services for 90 countries.
eRewards, Inc. - www.e-rewards.com
eRewards, Inc., headquartered in Dallas, TX, was launched in 2000 as the first "by-invitation-only" research panel to serve the market research industry. With over 3.2 million panel members, the e-Rewards opinion panels provide high quality respondents-enabling researchers to reach and engage targeted consumers and business decision makers. Today, the company provides global online market research services to a majority of the top market research firms in the world.
Greenfield Online - www.greenfield.com
Since 1994, Greenfield Online has served as the premier Internet surveysolution provider in the industry. Today, we continue to help ourclients gather the consumer insights necessary to make informedmarketing decisions, using our Internet-based survey research tools, top-notch and a community of millions of global double opt-in survey respondents.
As the industry pioneer, we've never stopped innovating, which is why we continue to examine the way that we obtain consumer feedback, and look beyond traditional means for gathering consumer opinion. Our strength lies in our ability to locate, and engage consumers in surveys. If you need quality survey respondents from a trusted source, work with the
company that has a commitment to quality.
Knowledge Networks - www.knowledgenetworks.com
Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in business, government and academia. We work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. We have established respected practices in media, marketing, advertising, and government & academic studies. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanelSM – the only available probability selected, nationally representative Internet panel.
Socratic Technologies - www.sotech.com
Socratic Technologies is a full-service research consultancy specializing in interactive marketing research and advanced modeling techniques. Socratic possesses the most sophisticated tools for creating, executing and analyzing consumer input in the online arena, both in the U.S. and around the world. We represent a unique blend of both marketing research and technological savvy, placing Socratic in a dual capabilities position unique in the industry.
Our core competencies cover a broad spectrum of research methodologies, including Concept/Product Testing, Pricing & Demand Analysis, Packaging and Design Testing, Brand Image/Assessment, Positioning & Market Modeling, Merchandising, Advertising/Copy Testing, Proprietary Panels, Website/Usability Testing and Online Qualitative Techniques.
Flake-Wilkerson Market Insights - www.fw-mi.com
Flake-Wilkerson Market Insights is a full-service market research firm with a focus on customer satisfaction and customer value programs. Flake-Wilkerson provides sophisticated analytical services to maximize the data insights. We serve businesses of varying sizes across industries, most of which are service-oriented. The corporate location in Little Rock, AR includes a survey center for custom research studies and has a focus group suite on site. Flake-Wilkerson also operates three other state-of-the-art call centers. In addition to call centers in New York, Nashville, and North Little Rock, the company has customer support offices in Atlanta, Denver, New York and Los Angeles.
Integration - www.integration-imc.com
Integration, founded in 1994, is a global firm focused on providing metrics,tools and processes to drive marketing accountability, through the holistic measurement and assessment of marketing communications.
Integration's proprietary Market ContactAudit (MCA) offering provides the foundation of an enterprise-wide marketing metrics program. Key Performance
Indicators (KPIs) derived from the MCA provide marketing management at all levels of an enterprise with a standardized, robust means with which to assess the effectiveness and efficiency of integrated marketing and communications. The MCA also provides detailed brand specific insights. By category and market, users leverage MCA findings to identify the most influential and differentiating means to connect to consumers, and to analyze the strengths, weaknesses, opportunities and threats of the full range of brand marketing communications relative to the competition.
Marketing Systems Group - www.m-s-g.com
Celebrating 20 years, MSG provides GENESYS in-house RDD sample design/generation systems and the new virtualGENESYS Web-based system available 24/7, along with full service sampling capabilities including multi-mode sample methodologies, the GENESYS-CSS screening service that identifies all types of wireless/cellular numbers; listed household, business, targeted, and online samples, and sample/list enhancement services. PRO-T-S® Telephony Systems is a researchPredictive dialing system with optional modules including Digital Sound Management, Remote Interviewer Module, IVR Integration, Inbound/Outbound Call Blending, Multiple CATI system interfaces and VoIP telephony options with leading PBXes. ARCS® IVR Systems feature simultaneous inbound/outbound IVR options, panel management/scheduling/recruiting, and concurrent Web/IVR survey capabilities.
Common Knowledge Research Services - www.commonknowledge.com
Common Knowledge’s research-only panels combine the best practices in panel management and sampling science with competitive pricing to offer solid demographic representation and data reliability. Over 500 target selects are available across millions of households and businesses, including: consumer, B2B, healthcare, technology, teens, and the largest permission-based mobile panel with cell-only households.
If you can imagine it, we can program it! Our research-trained programmers conquer complex surveys that others can’t touch. We also offer the only solution to conduct mobile surveys by text, web, or voice.
Itracks - www.itracks.com
Get quality data fast with Itracks. Established in 1996, Itracks' professionals have the expertise to execute any market research project and are committed to quality results.
Itracks is a leader in web-enabled data collection services designed specifically for market research. Itracks gives market researchers the ability to conduct both qualitative and quantitative research with online surveys and patented online qualitative tools. Also, the web-enabled CATI call center specializes in hard-to-reach demographics and hybrid methodologies. Our commitment to client satisfaction has made Itracks the choice of top market research professionals.
Eastern Research Services - www.easternresearch.com
Eastern Research Services, LLC is one of the nation’s largest independent telephone data collection companies and is the largest bilingual (English and Spanish) market research call center company in the United States. With more than 600 dually‐fluent telephone interviewers, ERS’ Bilingual Research Services division provides the only accurate way to survey Spanish‐speaking Americans. ERS’ production capacity includes 340 CATI stations running CfMC and Quancept interviewing software integrated with state of the art predictive dialing and VoIP technologies to ensure rapid project turnaround. Professional services include CATI programming, coding, tabulations, custom reports and translations.
DMS Research - www.dms-research.com
Founded in 1995, DMS Research offers a suite of online sample solutions that includes River and Panel, resulting in unparalleled reach and results. DMS is best known for creating the first and largest online portal for intercepting survey respondents in real-time - Opinion Place. By building the concept of RDD purity into Opinion Place, this unmatched online “River” provides a truly fresh, scientifically-managed sampling frame as an alternative to common online panels that rely on repeat respondents. Our online panel samples including SurveySpree for traditional panel needs and Tu Opinión Latina for research among Hispanics of all acculturation levels.
CMS Research - www.cmsresearch.com
CMS Research - IVR data collection specialists with capabilities to do Internet survey data collection and full service. CMS has been a leader of IVR data collection in the market research industry for both full service clients and end users. Capable of inbound and outbound dialing, combining methodologies of Web and IVR for respondent convenience and client ease, outbound messaging, reminders, pre-alerts, low incidence screeners provide fast, convenient, inexpensive data collection and data file delivery. In business for over 10 years with experienced staff totaling over 75 years of market research experience. Team with CMS, the home of IVR, to meet your clients needs.
ComScore - www.comscore.com
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.
Decipher Inc. - www.decipherinc.com
A marketing research services provider, Decipher specializes in online survey programming, data collection, data processing/reporting and custom technology development. Utilizing Web-based applications, Decipher integrates state of the art technology with traditional research techniques. Decipher's survey tools and data reporting suite provide users with the ability to automate post field production, significantly increasing the accuracy and quality of research reporting.
Working side by side with clients, Decipher dedicates itself to ensuring each project runs seamlessly. Decipher offers unsurpassed customer service, believing both the client AND respondent experience must exceed expectations. Through our unrivaled proprietary technology and proactive account management, Decipher provides every client with an exceptional data collection experience.
Directions Research - www.directionsresearch.com
Established in 1988, Directions Research, Inc. is a privately held company headquartered in Cincinnati with offices in Chicago, Dallas and Charleston, SC. Directions is a full-service, custom research firm that develops long-term partnerships with its clients in which substantial responsibility for design, analysis and presentation is handled by dedicated client teams. DRI provides custom designed solutions tailored to meet client information needs with respect to timing, content, budget and strategic criteria. Its client service staff averages 20 years of experience and regularly executes a wide variety of studies including market segmentation, conjoint/discrete choice, awareness tracking, attitude and opinion, market structure, customer satisfaction and legal research.
KL Communications - www.klcom.com
KL Communications was founded in 1996 as a full-service market research firm, specializing in online research. In 1999, KL recognized the beginning of data quality concerns in online research and became one of the first companies to build proprietary panels. KL remains a leader on the data quality front, through its innovative approach to engaging respondents in a true community environment.
KL manages communities for some of the world’s leading brands, including Time Magazine, Frito Lay, HBO and Avery Dennison. Our interactive (Web 2.0) approach attracts trusted advisers to your brand, able to assist in all of your research needs.
Lightspeed Research - www.lightspeedresearch.com
Lightspeed Research is a global interactive data solutions provider delivering effective research results through global panels. Through its network of panels, Lightspeed Research can provide access to household members across 34 countries in Europe, North America and Asia-Pacific. Lightspeed Research operates panels covering healthcare, financial services, automotive, B2B, telecommunications, media, and family. The company also provides custom panel solutions for clients, building customized panels to address specific client needs. Lightspeed Research
is a member of WPP, one of the world's leading communications services companies.
The Marketing Workshop, Inc. - www.mwshop.com
The Marketing Workshop, Inc. is a full service marketing research firm operating nationally from Atlanta, Georgia. Founded in 1972, The Marketing Workshop, Inc. has had continuous ownership by the founder since inception.
As one of the top 50 marketing research firms in the United States based on revenue, the firm remains the right size for top management attention to client needs and has grown by continued emphasis on providing superior client service.
Experienced in most product and service categories as a full service marketing research firm, the firm also helped design and implement ActiveGroup. ActiveGroup is now a separate company that is engaged in providing other high tech products and services to the marketing research community.
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Millward Brown - www.millwardbrown.com
Millward Brown, one of the world's leading research agencies, is expert in advertising effectiveness, marketing communications, media, and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 70 offices in 44 countries. Additional global practices include Millward Brown's Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Millward Brown Precis (PR measurement practice), Dynamic Logic (the world leader in digital marketing effectiveness), and KMR (provider of global Target Group Index [TGI] the world's leading media and market profiling tool). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.
Opinion Research Corporation - www.opinionresearch.com
Opinion Research Corporation, a member of the infoUSA family of companies, was established in 1938 as a global market research and consulting firm. Leveraging experience in 106 countries across six continents, ORC advises senior executives in both public and private sectors on numerous issues in the areas of corporate reputation and branding, customer strategies, market development, employee research and consumer knowledge across a range of industry sectors. ORC operates as Opinion Research Corporation in the U.S. (headquartered in Princeton, New Jersey) and as ORC International in Europe (headquartered in London UK) and Asia (headquartered in Hong Kong).
Safecount.net - www.safecount.net
Safecount provides a simple, straightforward digital platform that enables advertisers, researchers and media companies to understand the effectiveness of online advertising and marketing programs. The platform also gives consumers far more information about their role in these programs more plainly than ever before through a unique "cookie viewer," the first of its kind.
Safecount's guiding principle is that consumers have a right to control and choose what information they share while online. We believe in being clear and transparent regarding our privacy practices, and we consider all Web visitors' opinions to be very important. Safecount is committed to promoting respect for consumer privacy and consumer control in collaboration with online researchers, advertisers and publishers.
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Sigma Validation - www.sigmavalidation.com
Since 1978, Sigma Validation has been serving the marketing research community as an independent third party to help monitor and measure adherence to research standards across traditional and, most recently, online methodologies. Sigma’s Duplicate Number® Search was created thirty years ago in collaboration with General Foods (now Kraft Foods), and is used today as a standard validation technique by many consumer product manufacturers, research suppliers and data collection agencies.
This proprietary process can help to identify and track such issues as professional respondent and gamers, which are especially prevalent in online research, across studies regardless of the sample provider utilized.
Vovici Corp. - www.vovici.com
Vovici Corp. is the leading provider of Enterprise Feedback Management (EFM) solutions, a growing field that includes online survey software and research services that enable the collection and management of feedback from customers, partners, and employees to help shape organizational strategy. Vovici provides online survey software, survey templates and analytics expertise to decision makers in the enterprise, research and government markets. As the leader and visionary in the EFM space, the Company offers innovative solutions and a clear, consistent path to EFM adoption. Organizations worldwide rely on Vovici to help them better identify employee satisfaction, market research and customer satisfaction and act on that information in order to create long-term relationships, increase profitability and facilitate time-critical actions that drive business results.
Vovici was formed from the merger of WebSurveyor and Perseus Development Corporation in June 2006. Vovici has been named to the Inc. 500, Software Magazine’s Software 500, Deloitte Fast 500 and Deloitte Fast 50. The company operates in five countries, with a customer base that includes more than half of the Fortune 500.
Western Wats - www.westernwats.com
Western Wats is a one source destination for all the data collection needs of over 200 research organizations worldwide. Services include CATI, Web surveys, IVR (automated voice messaging), and Data Express™ online reporting. Western Wats operates an extensive online research panel, Opinion Outpost™, which can be utilized by Western Wats clients to reach a broad selection of consumer and business segments. Western Wats uses its proprietary, fully integrated data collection platform, W.I.R.E.™ (Wats Integrated Research Engine) to collect data from multiple locations and multiple modes quickly, reliably and in the most secure environment to be found in the industry