Summit Program       Click for Print Version  

Wednesday, September 19, Day 1

12:00 PM - Registration Opens

1:00 – 1:15 PM - Chairman's Welcome
Bob Lederer
President
RFL Communications, Inc.
Editor & Publisher
Research Business Report

1:15 – 2:00 PM - Keynote Address: The State of Research Data Quality
Kim Dedeker
VP-Consumer & Market Knowledge
Procter & Gamble

2:00 – 2:45 PM - Update on P&G-Identified Data Quality Concerns–and Some Potential Solutions
Dave Anthony
Global Research Analytics
Procter & Gamble

2:45 – 3:15 PM - Refreshment Break

3:15 – 4:00 PM - Finding and Eliminating Undesirable Respondents
Ron Gailey
SVP-Research & Customer Insights
Washington Mutual

4:00 – 4:45 PM - Market Research Quality and Jelly Beans:
Ramifications of Moving RDD Research Online
Artie Bulgrin
SVP-Research & Sales Development
ESPN

4:45 – 5:00 PM - Wrap-Up

5:00 – 7:00 PM - Cocktail Reception

8:00 PM - Dinner-Private Banquet at Gibson's World Famous Steak House

Thursday, September 20, Day 2

8:00 - 9:00 AM - Breakfast

8:45 – 9:15 AM - Recap of Day 1

9:15 – 10:00 AM - Keeping Pace with the Consumer: A Perspective on Data Quality
Gayle Fuguitt
VP-Consumer Insights
General Mills

10:00 – 10:45 AM - Learnings from Problematic Exit Polling
Sarah Dutton
Deputy Director of Surveys
CBS

10:45 – 11:15 PM - Refreshment Break

11:15 – 12:00 PM - Making Sense of Conflicting Results from Multiple Data Sources
James Mendelsohn
VP-Corporate Strategy
Capital One

12:00 – 1:30 PM - Lunch

1:30 – 2:15 PM - Developing & Implementing Quality Checks into Online Surveys
Patrick Crane
Director-Brand Development
Eastman Kodak

2:15 – 3:00 PM - Internet Panels: Can We Learn from Similar Experiences
Denise Offutt
Senior Manager-Market Research
Epson America, Inc.

3:00 – 3:30 PM - Refreshment Break

3:30 – 4:45 PM - Group Discussion: Making Data Quality an Industry Priority

4:45 – 5:00 PM - Concluding Remarks

5:00 PM - Summit Adjourns