In an industry first, research leaders from several of the world’s top client-side corporations will gather for a closed-door meeting to exchange internal information about the quality of market research data and discuss potential solutions.
This Summit is open to client-side research executives only!
A letter from the Summit’s Chairman…
Last September, Procter & Gamble VP-Consumer & Market Knowledge Kim Dedeker
detailed several serious data quality issues at The Research Industry Summit on Improving Respondent Cooperation
co-produced by RFL.
From discussions with P&G and client-side researchers at other large companies, we suspect a high probability of widespread, largely unidentified quality problems with data used by all companies.
Does this surprise you? Would you like to do something about it?
We’ve convinced researchers at 10 companies to share their data quality learnings with their client-side peers. They will show you a checklist of data quality issues–and some solutions.
"The Client Summit on Research Data Quality" will educate you and build your awareness about specific data quality issues.
Our plan is for this meeting to enhance data quality in our industry.
This is your opportunity not only to improve your own company’s research, but to help the industry as a whole take a positive step forward! We hope you will join us.
see you in Chicago!