Pat Crane
Director, Brand Development, Eastman Kodak Company

Patrick Crane is the Director, Brand Development for Eastman Kodak Company. Prior to this position, he was Director, Corporate Business Research in the Corporate Marketing Organization. Patrick has been with Kodak in business research assignments for over 25 years. providing insight regarding customer needs, market trends, industry analysis, competitive situations and technology adoption.

Pat is active within the marketing research industry. He is currently the president-elect of the AMA’s Marketing Research Council, where he has served since 2003.

He is a member of the Board of Directors of Marketing Research Institute International, an organization that markets the highly acclaimed distance learning program, The Principles of Marketing Research. He is also on the Board of the Council on Marketing Opinion Research. Patrick has been the chairperson of several national conferences sponsored by the Advertising Research Foundation and the American Marketing Association, as well as having spoken at numerous other conferences.

He holds a BA in Economics from Duke University and an MBA degree from the Harvard Business School. A native of North Carolina, Patrick now lives in Rochester, New York, with his wife.