Dave Anthony
Global Research Analytics, Procter & Gamble

Dave Anthony joined Procter & Gamble in 1994 working in Coffee/Beverages through 1998. He then took on a global role in Baby Care where he led design and analysis of segmentation and targeting work across developed markets, and became the US Volume forecaster for the Baby Care organization. From 2001-2004, Dave was a member of the Bounty and Puffs business teams and responsible for consumer research for these brands.

In 2004, Dave assumed his current role as Global Research Analytics, Consumer & Market Knowledge (CMK). In this role, Dave leads a global organization, responsible for improving the ROI on research globally through improvements in sample quality and research analytics. Within this role, Dave has led the development and roll out of new and improved analytical approaches and tools for the CMK and R&D communities. He has also led a global review of P&G's use of online research and partnered with CMK and supplier leadership to develop and implement improved practices.

Dave holds a Masters of Science in Economics from The University of Kentucky and a Bachelor of Arts degree in Economics from Eastern Michigan University.