Bob Lederer
President, RFL Communications, Inc.

Bob Lederer is President and Founder of RFL Communications, Inc. (Skokie, IL), a multi-faceted specialist firm dedicated to providing the market intelligence/media research/consumer insights community with knowledge, insight, advocacy and consultation.

Lederer is best known as Editor & Publisher of the company’s four acclaimed MR industry newsletters focused on business-oriented MR industry news and transferable information to help research agencies and research clients improve their performance. They offer a unique mix of revolutionary client-side research strategies and technology-rocking supplier-side thinking and capabilities.

Lederer joined Keller Publishing in 1974, becoming Editor & Associate Publisher of Beverage World Magazine by 1979. In 1983, in an unparalleled career transition, he moved to Royal Crown Cola Co., serving as Assistant to the President and later Brand Manager and National Accounts Manager.

From mid 1985 through 1986, Lederer was a National Accounts Manager for The NutraSweet Co. At Actmedia, from 1987-1992, he established and eclipsed sales records within the business’ promotion products area. In 1993, Lederer started his own in-store couponing and sampling company, Marketplace Solutions, which was sold to Sunflower Co. in 1994.

RFL Communications debuted Research Business Report in January 1995. Research Conference Report rolled out in May of 1997. In 1998, Research Department Report was introduced. In 2004, Pharma Market Research Report became the world’s only publication devoted exclusively to MR interests and challenges within the pharma, healthcare, life sciences and medical device fields.

For more than a decade, Lederer has been a respected industry personality and sought-after speaker. Regularly addressing association and private events, one of his signature presentations is a “live” interview.

Most recently, Lederer has been credited with helping the industry take a fresh look at a long-standing industry problem. In 2006, he conceived and spearheaded “The Research Industry Summit: Improving Respondent Cooperation,” which became the foundation for renewed industry respondent cooperation efforts and inspired a broad, emerging interest in data quality.

Lederer is a 1974 graduate of the State University of New York at Stony Brook (BA-Political Science).

For information about the newsletters, engaging Lederer as a speaker or RFL’s consulting services, please contact rlederer@rflonline.com, or call (847) 673-6284.