Artie Bulgrin
Senior VP, Research & Sales Development ESPN, Inc.

Artie joined ESPN as Vice President, Research and Sales Development in February 1996 and was promoted to Senior Vice President in June of 2001. Artie supervises a staff that provides multi-media and consumer research services to all divisions of the company on an international basis. In addition, Artie supervises ESPN’s interest in the ESPN SportsPoll - a service of TNS Sport and the leading provider of consumer intelligence about the sports fan; and the Total TV Audience Monitor (T-TAM) – a service developed by ESPN to measure out-of-home viewing wherever it occurs. The goal of Artie’s department is to provide insight that helps to grow the ESPN brand, increase audiences, and develop new sales opportunities.

Preceding ESPN, Artie was Director, Research and Sales Data Services at ABC National Television Sales, Inc. since 1989. He started his career as a field director with a small marketing research supplier and then joined Nielsen Media Research where he worked from 1981 to 1989, rising to the post of Vice President, Service Development.

Artie is active in many industry organizations and is a frequent public speaker. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council. Artie currently serves as board chairman for the Advertising Research Foundation.